Prada Takes Beijing to Celebrate Celebrates Life & Living
Prada’s return to the Chinese runway: how the luxury fashion brand navigated strict Covid-19 rules to bring the first in-person fashion show of 2022 to Beijing.
Celebrating life and living, fashion brand Prada presented its latest Fall-Winter 2022-2023 collection in Beijing. The event was live-streamed on the brand’s social media platforms, Weibo, Douyin and Tencent Video, with more than 92.7 million viewers.
For the first time, the Prada menswear and womenswear collection were presented together at the center of Prince Jun’s Mansion in the Yin An Palace. The fashion house’s fall-winter collection was unified in their fascination with and reflection on humanity.
“In the combined men’s and women’s #PradaFW22 show, in Beijing, elegance becomes a means of celebration, of imparting significance. The body is given emphasis through traditional tailoring, a silhouette then transmuted to everyday garments, the two disciplines not only juxtaposed but brought together as one.” By Prada.
For its Fall-Winter runway show in Beijing, a total of nine well-known Chinese actors and actresses walked the show. The runway show was also walked by some supermodels including Du Juan, and Cici Xiang, and male models like Zhao Lei.
“The cast of this reinterpretation of the Prada Fall/Winter 2022 shows features nine renowned Chinese actors, including Prada Ambassadors Chun Xia and Li YiFeng alongside Bai YuFan, Guo KeYu, Huang Jue, Huang MiYi, Liao Fan, Rayza, Kara Wai. Supermodels Du Juan, Jin DaChuan, Ju XiaoWen, Cici Xiang and Zhao Lei also appear.” By Prada.
The collection explored outfits with exaggerated and creative sleeve designs, featuring 51 looks with slightly altered styling and a few additional pieces from the previous show. The collection pieces were given new emphasis and significance as they were tailored and perceived as formal wear combined with evening wear.
The collection celebrated a genderless significance as the body was highlighted through traditional tailoring. The pieces featured a silhouette that slowly transformed into everyday garments. Contradictory as they were, the two concepts merged together beautifully in the form of apparel.
Sartorial construction methods applied to knitwear, bomber jackets, and soft dresses for women gave a twist to the iterations. The Juxtapositions were seen both- between garments as well as within their construction. This allowed the merging of the materializations and decoration of the outfits. Flaunting Prada’s classic heritage, the geometrics were converted to jacquard knits while the embroideries and colors were prominent, weaving some incredible memories and moments.
“Pragmatic pieces are given new emphasis and significance, tailoring and perceived uniforms of employ combined with the language of evening clothes. For all genders, elegance becomes a means of celebration, of imparting significance. The body is given emphasis through traditional tailoring, a silhouette then transmuted to everyday garments, the two disciplines not only juxtaposed but brought together as one. Sartorial construction methods are applied to knitwear and bomber jackets for men, to soft dresses for women, to afford new forms. Elementally Prada, an eccentricity of surface is combined with spare silhouettes. Juxtapositions are made both between garments, and within their construction, combining materializations and decoration. Referent to Prada’s own heritage, geometrics are translated to jacquard knits, embroideries and colors echoed, memories of collections evoked.” By Prada