These Are The Must-See Fashion Campaigns You Need To See Now
Check out our selection of the most inspiring fashion campaigns.
Fashion advertisements are a showcase of style, celebrity presence, impeccable execution, and limitless creativity. These ads are meticulously crafted with a significant investment of resources and feature exceptional marketing pieces.
There is no denying the immense influence that Hollywood holds in the fashion and beauty industry. This powerful combination not only inspires us to shop but also captivates us with memorable campaigns. We need only look back at iconic collaborations such as Lady Gaga transforming into Donatella Versace for the brand’s spring/summer 2014 campaign or Kate Moss defining her career with Calvin Klein in the early ’90s.
In this article, we celebrate the top fashion ads of 2023, highlighting the most stunning, daring, adorable, and emotionally impactful commercials released this year. From Kim Kardashian’s provocative SKIMS campaign to Georgina Rodriguez’s fashion debut for GUESS, this year has delivered a selection of the finest celebrity campaigns.
VERSACE
Dua Lipa and Versace join forces to turn fans’ Barbiecore fantasies into reality with their collaborative collection. Prior to the singer’s upcoming appearance in the “Barbie” movie, the duo teased their collaboration with a captivating snapshot shared on Instagram. The photo showcases Dua in a bedazzled pink bikini adorned with Versace chains, complemented by the matching Crystal Repeat Mini Hobo Bag. With the bag elegantly placed on a colour-coordinated Cadillac convertible, the image gives a glimpse of the forthcoming “Vacanza” collection. “Vacanza season is approaching,” Dua captioned her post, nodding to the name of the sparkling collection.
SKIMS SWIM
Kim Kardashian takes centre stage in SKIMS’ “most provocative” campaign to date. The reality star and mogul, photographed by longtime collaborator Steven Klein, poses in oiled-up ensembles from the Faux Leather and Rubberised Scuba Swim collections.
This collaboration between Klein and Kardashian is not their first, as they previously worked together on Kardashian’s iconic Jackie Kennedy-inspired 2017 Interview magazine shoot, featuring her daughter Northwest. Kardashian expressed her gratitude for partnering with Klein once again on the new swim campaign.
“Steven and I have collaborated on so many iconic images over the years and I’m grateful that we once again have partnered on SKIMS for the new swim campaign,” Kardashian shared in a statement.
LOUIS VUITTON
Pharrell Williams debuts as new creative director of Louis Vuitton. He also unveils his latest ad campaign, starring beauty Rihanna (he is also seen standing in front of her, showcasing the new ‘Speedy’ bag). As a longstanding collaborator of Williams, Rihanna carries multiple leather monogrammed bags from the collection and effortlessly balances what appears to be a Starbucks venti cup.
Lensed by Keizō Kitajima and Martine Syms, the new Speedy bag draws inspiration from Williams’ early experiences with luxury on Lower Manhattan’s bustling Canal Street, evoking nostalgia as it recalls one of the first bags he owned. Louis Vuitton describes the new Speedy as an everyday icon designed for every walk of life. “It is an everyday icon conceived for every walk of life,” Louis Vuitton writes.
MCM & CROCS
Lindsay Lohan, who recently welcomed her first child with husband Bader Shammas, is the face of a new campaign featuring the MCM and Crocs collaboration. The shoot, which took place in Dubai, features the Burj Khalifa in the background and showcases Lohan modelling two different versions of the shoe. The footwear brands from Germany and the United States partner to bring unique features to the new shoe collection.
MIU MIU
Lensed by Steven Meisel, Miu Miu has chosen supermodel Gigi Hadid to front their latest campaign as she channels the iconic pop artist Margaret Keane. The campaign showcases Miu Miu’s newly debuted Arcadie bag in signature matelassé leather. Hadid embodies Keane’s demure and wide-eyed persona, sporting a choppy and wispy-fringed hairstyle. While it’s uncertain if the style is temporary and just a wig, the campaign proves there is no style that Hadid cannot pull off.
GUESS
Georgina Rodriguez has been announced as the face of both GUESS and Marciano. In GUESS’ Fall 2023 campaign, Rodriguez channels a retro Monica Belluci with a voluminous bow-dry hairstyle and pin-up make-up. The shoot, directed by Paul Marciano, Chief Creative Officer for GUESS, Inc, was captured by Nima Benati, resulting in a glamorous and captivating series of photographs.
