Here Are the Hottest Fashion Campaigns of 2024
In addition to the adverts serving up major outfit inspo, they’re also providing you with the ultimate escapism from your 9-to-5 gig.
There’s an easy way to decide what to shop for and what trends to follow for this summer — simply tune into the Spring/Summer 2024 fashion campaigns. You’ll notice the imagery from brands often highlights a particular shoe, handbag, or even a full runway outfit that they predict will blow up for the season.These advertisements, which include the newest styles and classic elegance, capture the spirit of style and refinement and feature designers like Versace and Miu Miu.
Spring advertisements unroll like chapters in a fashion tale, with each brand and face adding a distinctive thread to the style tapestry. From surrealism elegance to generational relationships and iconic sophistication, these campaigns create a sense of metamorphosis and innovation. As we embrace the season’s trends and classic designs, these campaigns provide a look into the changing face of fashion and the eternal attraction of style icons.
FENDI
In Fendi’s Peekaboo campaign, supermodel Kate Moss and her daughter, Lila Grace Moss, embody generational elegance captured by Craig McDean. The Peekaboo bag, Fendi’s hallmark, becomes a symbol of timeless connection and Italian craftsmanship. Crafted with meticulous attention, this campaign celebrates familial bonds and fashion’s enduring legacy.
VERSACE
Versace’s latest Icons campaign features Anne Hathaway and Cillian Murphy in a captivating blend of colourful and black-and-white imagery by Mert & Marcus. Donatella Versace describes the campaign as “strong, direct, iconic”, encapsulating the actors’ talent and Versace’s vision. The collection’s standout silhouettes and styling highlight a fusion of contemporary flair and timeless allure.
MIU MIU
Gigi Hadid reunites with Miu Miu, gracing the Italian brand’s 2024 bag campaign with an ethereal charm. The imagery, lensed by Steven Meisel, transports us to a realm of 1930s-inspired elegance. Hadid effortlessly embodies the matelassé bag look, celebrating Miu Miu’s craftsmanship with a soft colour palette and surrealistic aesthetic. The campaign’s nod to pioneering photographer Yevonde adds a layer of artistic homage, blending delicate colours and surrealist arrangements.
INTIMISSIMI
Jennifer Lopez takes centre stage in Intimissimi’s latest campaign, “This Is Me… Now”, resonating with themes of personal growth and self-expression. Inspired by her upcoming album, Lopez’s lingerie collection merges American creativity with Italian design, symbolising a fusion of elegance and sensuality. This limited-edition line embodies modern sophistication, exuding empowerment and refinement.
SKIMS
Sabrina Carpenter joins SKIMS’ campaign, radiating ’90s nostalgia in lace intimates and micro-thongs. Shot by Jack Bridgland, the campaign captures Carpenter in a homely setting, embodying youthful charm and intimacy. This debut marks a new chapter for SKIMS, blending comfort with allure in a celebration of timeless femininity.
