Milan Fashion Week FW ’24: Max Mara to Fendi
The very best of MFW Fall-Winter 2024 season.
Milan Fashion Week for autumn/winter 2024 ready-to-wear collections has begun and it is the event that sets the tone for upcoming trends and influences in the fashion industry. The fashion world has gathered in Milan to witness outstanding presentations by both established high fashion brands and emerging designers. Each designer brought their unique vision and styles to the runway, providing a diverse range of fashion that will impact the industry for the coming months.
Moschino’s collection portrayed effortless cool, while Prada’s was adorned with bows and stunning pieces of craftsmanship. Well-known labels such as Max Mara, Fendi, Cavalli, and Burberry also made statements during the Milan Fashion Week. They showcased their interpretations of style and craftsmanship, thus keeping their devoted followers engaged and excited to see their pieces in stores.
Milan Fashion Week solidified its position as the premier international platform for fashion, reflecting the latest design and technology trends. This week not only marks inspiration for the upcoming season but also plays a significant role in the future of fashion and design trends. Fashion enthusiasts and industry insiders are anxiously waiting for the innovations that will come out from this iconic event.
MAX MARA
Ian Griffiths drew inspiration from the French author Colette, infusing the collection with her sophistication, intelligence, and sexual liberation. The Max Mara showcase featured menswear-inspired coats, top-to-toe monochromatic looks in shades of grey, camel, black, and pinstripes, as well as knitted dresses and funnel necks. The collection embraced the glamorous essence of Colette while maintaining the brand’s signature elegance and style.
BURBERRY
Bringing London Fashion Week to a close, Burberry presented its AW 2024 collection, inspired by the brand’s heritage and the outdoors. The show evoked nostalgia with Noughties’ models strutting to the soundtrack of Amy Winehouse. Daniel Lee’s collection focused on warm and protective designs, drawing inspiration from British and Irish wool and fabric. The Burberry trenches exuded texture and functionality, while coats, shoes, and bags were crafted with the outdoors in mind.
FENDI
Fendi’s AW 2024 collection seamlessly merged the power dressing sensibilities of ’80s London with the timeless Italian sense of savoir-faire. The runway displayed sumptuous outerwear, sheer blouses and skirts adorned with prints of Roman statues, and playful dotted sheer pieces. Chunky gold jewellery and riding boots grounded the looks, creating a dark and enchanting ambience. Kim Jones’ ability to blend cultural and global influences brought a fresh perspective to the collection, with oxblood, hunter green, and tans taking centre stage.
PRADA
Prada celebrated the timeless elegance of bows by incorporating them into several looks. The collection also featured the season’s silhouette of choice, the skirt suit, with a twist. A silk panel connected the backs of the blazers and skirts, while fur-lined sheer shift dresses were juxtaposed with hard-riding boots and futuristic heels. Colourful velvet hats, feathered and sequined handbags, and a quirky styling trick involving massive belts added a touch of whimsy. Prada’s couture-ified nylon dresses brought together the worlds of formalwear and practicality.
CAVALLI
Fausto Puglisi successfully put his stamp on Roberto Cavalli by swapping out the brand’s iconic animal prints for marbled ones. The collection embraced a wide range of textures, colours, and silhouettes. From black leather and lace to baroque-printed velvet and denim, each piece exuded a distinct and captivating energy. The use of deep greens, gold, and black-and-white marble prints showcased Puglisi’s passion for elevating Cavalli’s original vision of Italian luxury. Accents such as crocodile bags and snakeskin boots paid homage to the brand’s iconic use of animal prints.
MOSCHINO
This season, Moschino captivated audiences with a collection that exuded a certain brand of cool that cannot be replicated. The runway showcased dramatic hats made of newspaper, bags filled with groceries, and garments worn in unconventional ways. Proportions were playfully manipulated, featuring knee-length tops over floor-length skirts and trailing dress shirts over micro shorts. Moschino’s message was clear: wear what you love, how you love it, and defy societal norms.
