Burberry SS 22’: The Lola Bag Campaign
The luxury fashion brand Burberry has unveiled its latest “The Lola Bag” campaign, starring supermodel Bella Hadid alongside models Lourdes Leon, Jourdan Dunn and Ella Richards.
This season, Burberry revealed its campaign for the “Lola” bag. Designed by Riccardo Tisci, the accessory is a staple for the house. “At the heart of every Lola product lies an attitude – strong, sexy, smart, and present. Multifaceted energy that amplifies inherent confidence.” The campaign stars Bella Hadid, Lourdes Leon, Jourdan Dunn, and Ella Richards; this ensemble of women personifies Lola’s spirit.
“For the campaign, I really wanted to celebrate that attitude and all of the facets that make up the Burberry woman, so together with Torso, we created a fantasy world where she is free to exhibit her strength and be captured in all of her beauty from every angle,” Tisci said.
Shoot in partnership with Torso Solutions, and the styling by Suzanne Koller, the models have ridden half-cut horse figures as they tote the new it-bag designed by Tisci.
He has described the product as “a soft silhouette punctuated with the Thomas Burberry Monogram clasp and a polished chain strap.” The clasp, a T, and a B, honouring the brand’s founder, Thomas Burberry.
“Strong women have always inspired me beyond limitations, and Bella, Lourdes, Jourdan and Ella embody that spirit,” said Burberry, creative chief officer Riccardo Tisci. “They represent femininity at its most powerful and the essence of that attitude that is inherently Lola.”
Coming in various sizes, styles and colours (including pale vanilla and natural raffia), the padded bags are especially for those who like something comfortable but at the same time looking stylish.
In the ad campaign, we see Bella Hadid taking the reins and wearing the white and black versions of the handbag.
She said, “It was amazing to work with Riccardo and the Burberry family again and I absolutely loved shooting this campaign,”. “I always have the best time on set, there was so much energy and it was great to work with a mixture of incredibly talented people.” Bella added.
Bella Hadid and Riccardo Tisci are long-time friends and she has been his muse for the fashion house since a long time ago. The supermodel has walked in several runways shoes for Burberry, for example, the most recent fashion “the Fall-Winter 2022”. The luxury label showcased its star-studded ready-to-wear collection, which was a celebration of British culture.
Bella Hadid loves the friendship she has got with Tisci. She said in a previous interview: “It is always one of my biggest honours to work with a friend like Riccardo.”
In 2020, Bella also participated in Burberry’s Spring 2020 campaign, which was shot by photographers Inez and Vinoodh. Her sister Gigi Hadid, Kendall Jenner, and Mona Tougaard also took part of the campaign.
