Victoria’s Secret Returns to the Runway with a New Creative Force

Victoria’s Secret is stepping back into the runway spotlight—this time with a renewed vision and a new creative leader at the helm.

After years of reinvention, the iconic lingerie brand announced today that its fashion show will make a comeback later this year. But beyond the return of dazzling designs and high-profile models, the biggest news is the appointment of Adam Selman as the brand’s Senior Vice President and Executive Creative Director.

Selman’s connection to Victoria’s Secret runs deep. He began his career there under designer Zaldy Goco, who famously created the brand’s signature Angel wings. Since then, Selman has carved out his own path in fashion—launching his namesake label, designing red carpet showstoppers (including Rihanna’s unforgettable Swarovski crystal gown in 2014), and most recently helping shape Savage X Fenty’s inclusive, size-diverse identity.

His experience at Savage X Fenty, where he championed comfort, style, and body positivity, positions him perfectly to guide Victoria’s Secret through its next chapter. A brand once criticized for outdated ideals now seems ready to evolve—with Selman leading the charge.

The most recent Victoria’s Secret runway show in October 2024 hinted at change. While it brought back familiar faces like Gigi Hadid, Adriana Lima, Tyra Banks, and Alessandra Ambrosio, it also made clear that the over-the-top glamour of the early 2000s was being left behind. There was no Fantasy Bra, no giant wings—just a stylish, modern celebration of the brand’s roots.

Now, Selman has the opportunity to build on that foundation—balancing the brand’s iconic identity with today’s expectations. His design philosophy blends high fashion with accessibility and bold statements with real-world wearability.

Though the date of the next show remains unannounced, the direction is clear: a show that embraces diversity, comfort, and thoughtful design without losing its flair for spectacle. Selman’s approach promises a new kind of runway—where individuality is celebrated and beauty comes in every form.

Victoria’s Secret has faced its share of criticism in recent years, but recent changes suggest it’s learning and adapting. The casting of more diverse models, size expansion, and the decision to bring in a designer with a track record of challenging industry norms point to a company ready for genuine transformation.

This isn’t just a comeback—it’s a reinvention. And with Selman at the creative helm, the brand may finally strike the balance between the nostalgia fans remember and the inclusivity today’s fashion world demands.