Fendi & Versace Dropped “FENDACE” New Campaign with Top Models

Steven Meisel lensed the Fendace advertising campaign, with videos by Alec Maxwell.

The highly-anticipated Fendace collection – a powerhouse experiment between two great Italian fashion houses: Fendi and Versace started on May 12, with a worldwide series of events and pop-ups in Dubai, London, Kuwait, New York, Osaka, Paris, Shenyang, Tokyo, and more locations. Those were the only locations to where the brand decided to sell the entire pre-fall 2022 collection.

The campaign shot by Steven Meisel is a fusion of the aesthetics of two Italian fashion houses and the collection shows top models wearing the “Fendi by Versace” and “Versace by Fendi” garments as they enter the “Fendace nightclub”.

Donatella Versace designed the looks for Fendi by Versace. Kristen McMenamy, Naomi Campbell, Anja Rubik, Imaan Hammam, Adut Akech, Lina Zhang, and Anok Yai are among the many stars who shine and appear in the Fendace Pre-Fall 2022 campaign.

And the campaign really is a bash: the accompanying press release describes Fendace as an “exclusive nightclub”: everyone wants to get in but not everyone’s going to make it.

“It’s a swap rather than a collaboration and, most of all, it is done out of friendship. It is the beauty of togetherness after time apart and a celebration of women who have inspired me so much,” Kim Jones spoke of the team-up.

Donatella Versace added: “The campaign captures the same sense of friendship and energy we had when we were designing the collection. Kim is a visionary designer and innovator. To me, ‘Fendace’ will always mean love.”

The collection itself features swimwear, statement bags, body-conscious dresses, gold jewellery, and patterned scarves that the stylist Jacob K highlighted in the images. Moreover, Pat McGrath’s luminous makeup finished the look. The campaign also featured the work of makeup and hairstylist Guido Palau with his colourful and hairstyles stood out.

Highlights include Peekaboo and Baguette infused with Versace motifs and the updated La Medusa bag with Fendi’s FF logo.

The Fendi x Versace collaboration, dubbed the “Fendace” collection, is all set to drop on 12 May 2022 through a string of worldwide events and pop-ups. The Fendace pop-ups will be held in cities including Paris, Tokyo, New York, London, Los Angeles and Kiwait, amongst a few others, and the full collection could only be accessed at previous mentioned stores.