2022 Fashion Campaigns: A Recap Top Eight
2022 has definitely seen the most number of fashion campaigns but some of them just stand out from the rest because of their star power and presentation style. Here’s the list of those.
Fashion campaigns try very hard to catch our eye to tell their story, but very few succeed on that path. As we are still in a post-COVID period, we can see that a lot of the brands doubled down on their campaigns to reignite their hype among their customers, but barely few made a place among us. Some of them are all eye-catching, and have had a story to tell. but some of them have just been made to be eternalized in our hearts.
From Rosalía in Acne Studios’s latest Fall 2022 campaign to actor Cole Sprouse in Versace’s Fall-Winter 2022 campaign, these compelling collaborations are here to blow our minds! So, are you ready to check out our picks of the eight most striking list of fashion campaigns that are hitting the worldwide market in 2022? Check them out below!
VERSACE X COLE SPROUSE
Versace has chosen the Riverdale famed actor, Cole Sprouse, to front its latest new eyewear campaign.
In the campaign, we can see the star looking fresh and elegant wearing the brand’s Medusa Mesmerize sunglasses and gold rings. The pictures are so good that they show elegant, stylish, rock and chick vibes for its campaign thanks to the styling, the setting and the background.
VALENTINO X ZENDAYA
Luxury fashion brand Valentino has chosen the ‘Euphoria’ actor Zendaya to the front in the brand’s latest campaign entitled “PINK PP: the colour of love, community, energy and freedom.”
In the picture, Zendaya is pictured in a surreal setting, as she navigates a monochromatic pink space, captured by Euphoria’s cinematographer Marcell Rev.
ACNE STUDIOS X ROSALÍA
Acne Studios has chosen Rosalía to front the label’s Fall 2022 collection. “We felt Rosalía was the perfect fit because she has a unique ability to shapeshift through time, history and culture, all with a contemporary lens,” said Jonny Johansson, Creative Director of Acne Studios.
BALENCIAGA X KIM KARDASHIAN
Balenciaga dropped another stunning Winter ’22 campaign collaboration with celebrity Kim Kardashian.
In the collection, you can see a sundry of models and talent, like Kim Kardashian and Alexa Demie, posing in extreme weather environments, which is a clear connection and reference to Maison’s latest fashion shows. In the background, there is a stormy environment, similar to the brand’s latest runway show where the runway was transformed into a glass box containing an intense microclimate for the models to walk in.
Balenciaga is worldwide known for this kind of simulated environment, which the brand has taken as part of its future-focused stylistic development and creative design.
OMEGA X GEORGE CLOONEY
Watchmaking brand OMEGA partnered with icon actor George Clooney for its latest campaign in which you can see him wearing and promoting the Speedmaster ’57 collection. In the picture, Clooney is pictured wearing one of OMEGA’s stainless steel watches with a blue dial in the campaign while sitting in a classic car.
For the campaign, the actor participated alongside the South Korean actor, Hyun Bin.
BALENCIAGA X BELLA HADID
Balenciaga has done it again! The brand has chosen supermodel Bella Hadid to front poses its Autumn 2022 campaign, which centred around the Crush Bag – the brand’s latest product.
In the campaign, we can see Bella folded over onto her knees in a jet-black ensemble, mirroring Balenciaga’s Crush Bag’s pliability and colourway. The setting is vacuumed by negative grey space, which is also enhanced by eliminating any distractions from the supermodel’s promotion of the new product.
FRANKIES BIKINIS X GIGI HADID
Frankies Bikinis’ founder, Francesca Aiello, has chosen Supermodel Gigi Hadid to collaborate with the brand on an exclusive line of swimming costumes the brand has dropped this summer. Hadid has also been included in the creative design of the product as she directed the campaign’s photo shoot and took inspiration from her time at her family’s house in the countryside.
GIVENCHY X KENDALL JENNER
Givenchy has chosen supermodel Kendall Jenner to front its Spring-Summer campaign by Matthew Williams.
In the campaign, we can see Kendall posing with the new statement bag, the Kenny. The images from the campaign have been enhanced with poppy brushstrokes by the artist, Josh Smith, which has complemented the easy fresh energy, and muted monochromatic tones of the collection.
